This is an informative read about how we can up our game as authors and compete with the big guns.
New chapter for publishers and the online quest for readers
Link to Crikey
...The relationship between publishers and readers has changed dramatically — and it’s all thanks to digital marketing technologies. Social media and video trailers are flogging more books.
Social media and websites are a major plot development, but not the whole story. YouTube videos — such as book trailers and author interviews — have been embraced by publishers, with many building studios in their offices, training staff and employing production companies to create regular content. Publisher websites are now often full of online quizzes, competitions and updates from authors. Some book titles now come with their own app.